ISO BRINGS "WAVE" LESSONS TO TOP WEST HOLLYWOOD SALON

Joico Celebrity Stylist George Papanikolas' high profile clients, including Britney Spears and Miley Cyrus, clamor for his beach-inspired color—it's casual, sun-kissed and natural-looking. Now he's drawing more inspiration from the sand and surf—this time from the motion of the ocean. "I want to offer my clients loose, waved textures that will complement my color designs," he reveals, "so I called ISO Artistic Creative Team Member Dilek Onur-Taylor and invited her to our salon for a wave workshop."

Taylor jetted to the Andy LeCompte Salon in West Hollywood, where Papanikolas and three of his colleagues at the celebrity-studded salon gathered for her class. Using ISO's award-winning Option Waves texturizing formulas, Onur-Taylor showed her "students" how to gather the hair into several ponytails and then wrap each pony on large sponge rollers. This produced a natural-looking configuration that was relaxed at the top of the head and gradually formed a loose wave along the midshafts and ends. To finish the look, the stylists combined Joico K-PAK Color Therapy Restorative Styling Oil and Design Collection Texture Spray to produce frizz-free, unstructured waves.

"Dilek was great," Papanikolas comments. "She’s very knowledgeable and easy to work with and we all had plenty of hands-on practice. Now we’re experimenting with various roller sizes to fine tune the look so that we can offer our clients young and modern looking texture. The buzz is building—our clients are eager to try it out!"

Winner of the Stylist Choice Award for ten years running, ISO Option's exclusive, patented, thio-free formula utilizes Isoamine, a naturally derived waving agent. Isoamine penetrates more deeply and evenly into the hair than conventional waving agents without aggressively lifting the cuticle. Since the internal structure and integrity of the hair is not disrupted, there is no need for conditioning additives that can impact the texturizing process. The result is resilient shape and healthy hair.