Today’s beauty consumers want it all. After years of indulging in fine salon hair care products, they expect and demand the quality and performance that these formulas offer. But in today’s economy, they’re also watching their budgets. So now, the new breed of beauty recessionista is demanding her accustomed levels of quality and performance, at more affordable prices. And thanks to ISO, these beauty shoppers can still have it all…and then some!
The ISO portfolio of hair care and styling products offers two very important advantages for discerning salon clients:
1. The Right Collection for Every Hair Type
Whether hair is curly, color-treated, coarse, dry or normal-to-oily, there’s an ISO care and styling regimen for everyone. Salon clients can choose from:
- Daily—the perfect balancing collection for normal to oily hair types. The collection includes Daily Cleanse and Condition, plus a broad selection of design and finishing products, including Daily Detail Putty, Paste, Spray Wax, Styling Gel, Foam, Detangle, Shape, Finish and Shine Gel for maximum style versatility.
- Color Preserve—formulated to seal in color and define shine. Haircolor receives the best possible care with Color Preserve Cleanse and Condition, plus the companion Hydrating Treatment, Shine Spray and Thermal Shield.
- Hydra—infuses dry and chemically-treated hair with rich moisture. Quench strand thirst with Hydra Cleanse, Condition and Moisture Crème.
- Bouncy—designed to enhance curls and textured hair. Bouncy Cleanse, Condition, Curl Definer and Crème are the discerning curly girl’s choice for picture perfect ringlets and coils.
- Tamer—transforms coarse, unruly hair into smooth, sleek, glossy strands. Tamer Cleanse, Condition, Smoothing Gel and Foam keep hair under control and free of frizz.
2. Advanced Haircare Technology
ISO doesn’t sacrifice innovation for price, and ISO’s Tri-Active Technology is the cornerstone of this high performance brand. In a nutshell, a positively charged conduit enables nourishing ingredients like Vitamins A & E, soy and wheat proteins to penetrate deeply into the negatively-charged hair shaft. As a result, both internal and external sites of the shaft are repaired and strengthened, leading to smoother, healthier, shinier and more resilient hair. ISO formulas also feature an automated moisture delivery system that deposits precise doses of hydration exactly where and when they’re needed, for perfectly balanced strands every time.
Many individual ISO collections also feature their own unique technologies:
- The Bouncy regimen for textured and curly hair features ISO’s exclusive Bounce-Back Technology. Designed for the specific needs of these hair types, this blend of elastic proteins and polymers shrink as hair dries to help define and separate curls, control frizz and create body.
- The Color Preserve collection keeps haircolor looking vibrant and beautiful longer, thanks to the unique Solar-Seal 3. The innovative polymer contains
sunscreens that absorb the harmful UVA and UVB rays that can fade and damage hair. In addition, the products contain vitamins E and C, two powerful antioxidants that protect haircolor from free radical damage. Lastly, silicones seal the cuticle to further protect color.
- The Tamer regimen relies on ISOamine and Guar Gum to surrounthe hair shaft and smooth, calm and transform coarse, frizzy and curly hair. Guar Gum conditions, smoothes and controls frizz, while ISO’s
exclusive ISOamine gently softens hair bonds to make combing a cinch and straightening a long-lasting reality.
The current climate of cost consciousness is leading to cut-backs in many areas, but beautiful hair doesn’t have to be one of them! Thanks to ISO’s targeted regimens and advanced technology, it’s entirely possible to sport “blue chip” salon strands for a very beautiful price!
