ISO’s New Metal.Lux Collection Celebrates Hair as The Year’s Most Exquisite Accessory

The luster, malleability and luxury of precious metals serve as the inspiration for Metal.lux, the brand new collection from ISO Hair. Addam Moreno, art director of the i.Design Team, and team member Darby Shields, incorporated the gleaming richness of gold, the luminosity of silver and the heat of copper into this portfolio of innovative cuts, colors and textures.

“The collection captures the idea of attainable luxury,” explains Moreno, “of hair as an accessory, like any one of these beautiful metals. We’re moving into a time of simpler looks and styles, but women still want to look and feel luxurious. That’s what ISO is all about—the products offer stylists and clients affordable splendor—and that’s what these looks embody.”

There are three core haircuts and color designs in the collection, and each style features three unique, textured finishes:

All That Glitters: Warm, gold tones melt sensuously into the straight lines and soft layers of this asymmetrical bob. In the two sleek versions, the stylish cut is streamlined and fitted to the head. The third look is an explosion of riotous movement, which unleashes the details of the cut and allows the color to explode forth like a brilliant flame.

Silver Belle: The fluid, shimmering attributes of silver play into the design of this cut and color combination—it’s transient, sculpted and streaked with beams of cool tones. The smooth finish showcases the sharp, dramatic lines of the cut, while, in the second variation, deep waves below the ear contrast with the silky surface of the top of the head. Finally, the waves expand into a dramatic, flossy texture that floats dramatically around the face.

Copper Top: Sizzling hot and playful, this look dazzles, thanks to fiery tones of yellow and orange that ripple and dance throughout the hair. With a subtle wave texture at the foundation, the shape becomes progressively active, from its initial, quietly elegantly lines; to a rockabilly pompadour and ending in a rebellious array of unbridled movement.

i.Luminate

One of the essential elements used to create Metal.lux was i.Luminate--a revolutionary demi-permanent crème color formulated with patented ingredients to deliver dynamic, multidimensional, luminous, conditioned color results. The ammonia-free, acid balanced formula contains a combination of ISO’s patented blend—Triple C, Tri-Active Technology and vitamins—and rich, nourishing natural oils and butters to create a conditioning and soothing treatment for the hair and scalp. “Nothing but i.Luminate could produce these shiny, glossy, metal-inspired shades,” comments Addam. And to complete each look, the team turned to several of ISO’s high-performance styling and finishing products, including ISO Color Preserve Thermal Shield for powerful heat protection; Color Preserve Shine Spray for high gloss glam and ISO Daily Shape Hairspray for flexible hold.

Ready to test your mettle with these precious metals? The shapes, colors and textures of ISO Metal.lux offers up a mother lode of creative inspiration and style!