Meet the product video

ISO® HEATS UP THE STYLE IN “HOTLANTA”

ISO texture and straightening systems, i.color, hair care and styling products are featured on Atlanta’s “Meet the Products” TV show

LOS ANGELES (February 15, 2007)— No one can deny that Atlanta is a city that has ever lacked flair. But last month, the style quotient of “the most stylish city in the Deep South” got turned up a few notches when ISO Texture Specialist Francie Sorem introduced 450,000 Atlanta viewers to ISO on the city’s popular “Meet the Products” TV show.

Sorem gave Katie, a young Atlanta Native, a complete ISO hair makeover, incorporating all five elements of ISO’s i.system methodology of design—consultation, cut, straightening, texture, color and finish—into her TK-minute appearance.

Sorem cut Katie’s long, one-length hair into soft layers and a modern wispy fringe, then used ISO’s Maintamer texture system to smooth her naturally curly texture into a smooth, shiny and healthy-looking surface. Sorem added depth to the style by adding warm bronze highlights to the fringe and front side areas using shades from i.color’s Bronzed Goddess Shade Collection. A quick and easy finish using styling products from ISO’s Tamer and Daily styling collections polished and completed the look.

“The key objective with every makeover should be to create a look that enhances that person’s individual appearance with minimal upkeep,” said Sorem. The i.system is designed so that ISO stylists, anywhere, anytime can meet that objective.

For more information about ISO products, ISO’s i.system, Nexture, Maintamer, ISO Waves and Sorem, please visit www.isohair.com.

ISO products are available in fine salons and spas nationwide. For more information about ISO, or to locate an ISO distributor near you, please call 1-800-ISOHAIR or visit www.isohair.com.

###