Acheve ultimate blonde results with I.Color's new ultimate blonde shade collection!

LOS ANGELES (January 16, 2007) – There’s blonde, and then there is ultimate blonde—ultra light shades of buttery blondeness without even the slightest touch of brassiness. Gorgeous, yes, but time-consuming and extremely expensive to create—until now.

Introducing i.color’s Ultimate Blonde Shade Collection, a state-of-the-art haircolor collection that creates the ultimate in ultra light blonde shades while providing colorists with the performance and convenience they’ve come to expect from i.color Permanent Conditioning Crème Color.

The Ultimate Blonde Shade Collection consists of four unique level 10 permanent crème colors designed for toning pre-lightened hair to create ash, gold, beige or violet blonde tones:
10AA extra light ash blonde
10G extra light golden blonde
10B extra light beige blonde
10V extra light violet blonde

As with all of i.color’s pre-blended Permanent Conditioning Crème Color shades, the Ultimate Blonde Shade Collection formulas feature:

• ISO Tri-Active Technology, a positively-charged blend of intense moisturizers, proteins and antioxidant Vitamin C that conditions, strengthens and protects the hair throughout the coloring process for consistently vibrant, long-lasting and healthy results

• ISO’s perfected oxidative dye technology to ensure predicable color results every time

• Triplex-C®, a patented breakthrough replenishing complex that creates a protective shield around each hair strand for longer-lasting, more durable color results

i.color’s Ultimate Blonde Shade Collection will be available in spring 2007. For more information about ISO, or to locate an ISO salon distributor near you, please call 1-800-ISO-HAIR or visit www.isohair.com

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