Achieve ‘Just Rolled-Out-of-Bed’ Hair—Without the Bed— With New ISO® Daily Paste Pliable Styling Paste

LOS ANGELES (January 15, 2007)—Do you ever wish you could make your hair look as good as it does the day after you style it, on the day you actually style it? You’re not alone. Most people prefer the perfectly tousled texture only a night on the town or a full eight hours in bed has been able to create—until now.

This spring, ISO introduces Daily Paste, a pliable styling paste that provides the flexible, shape, definition, light shine and medium-hold that are essential to creating sultry ‘next-day’ hair styles.

“Daily Paste is a great new product that allows hair of any texture to achieve that sexy ‘just-rolled-out-of-bed’ definition and thickness. It has a unique elastic texture that provides a medium-hold to maintain style, yet it never completely hardens so that you can style and re-style your hair throughout the day to fit your moods”.

Daily Paste’s formula blends:

Flexible Styling Polymers to provide long-lasting medium-hold that can be restyled at any time.

Soy and Wheat Proteins to improve the condition and styling potential of the hair.

Vitamins A and E to nourish and condition the hair throughout the day.

UV Protectants to protect the hair against the sun’s damaging UVB rays.

To use: On damp hair: emulsify a small amount between hands and style as desired for a look that can be restyled at any time. On dry hair: Apply for added texture and shape.

ISO Daily Paste (3.4 oz., $12 SRP) will be available in fine salons and spas nationwide in March 2007. For more information about ISO, or to locate an ISO salon near you, please call 1-800-ISOHAIR or visit www.isohair.com.