Reveal the Icon Within Every Client with ISO®'s I.CON Concept Collection for 2007

LOS ANGELES (December 20, 2006)—For 2007, ISO’s Artistic Team of Eric Mayes in haircut and finishing, Francie Sorem in Texture and Addam Moreno in Color have done more than just create a stunning collection of inspirational looks called i.con, they have also introduced the i.system, a unique design methodology that provides stylists with a blueprint for creating the ultimate look for every client.

“The concept behind the i.system goes way beyond the i.con collection,” says Angelia Polsinelli, Director of Education. “The methodology is a foolproof system that can and should be applied to every client, anywhere, at any time. The i.con trend collection is an example of what results when stylists use the methodology to create a particular look or convey a specific message. In this case, our objective was to use the principles of the methodology, from beginning to end, to transform these women into style icons in their own respective worlds.”

To create the looks in the i.con trend concept collection, the ISO Artistic Team utilized the new i.system’s five principles of design—consultation, cut, texture, color and finishing—to transform three ordinary subjects into true, individual icons of style.

In the i.system, stylists:

Consult to create vision

Cut to create shape

Texture to add structure

Color to provide focus

Finish to add personality

ISO’s i.con trend collection and i.system will debut in March 2007. For more information, or to locate a class in your area, call 1-800-ISOHAIR or visit www.iso.com