Define Your Spring Style with ISO®

LOS ANGELES (November 20, 2006)—Whether you want to enhance the shape of your curls, tame your frizzy, coarse hair into perfect sleekness, or want to add volume, hold or moisture to your hair, ISO, the leading provider of Innovative Styling Options, has just the styling product to help you define your style this spring.

Created by professional stylists for stylists, ISO’s high-performance styling products feature a blend of exclusive hair care technologies, essential vitamins and conditioners to offer style and substance:

• Tri-Active Technology, featured in every ISO styling product, is a positively-charged blend of vitamins, proteins and moisturizers that penetrates deep into the cortex of the hair and remains active longer.
• Bounce-Back Technology, featured in ISO Bouncy styling products, is a finely-crafted blend of proteins and polymers that helps define and separate curls while fighting frizz.
• ISOamine and Guar Gum, featured in ISO Tamer styling products, smooth, calm and transform coarse, frizzy and curly hair.

To define spring style, nothing surpasses these six best-selling ISO styling products:

FOR ALL HAIR TYPES:
Daily Foam: This firm-hold mousse provides maximum volume and control while complementing sculpting, setting and blow-dry styling. Features light conditioners to weightlessly condition while styling, Vitamins A and E to nourish, and a UV protectant to shield hair against the sun’s damaging UVB rays. 8.9 oz., $11.00 SRP

Daily Shape: This flexible working spray shapes damp hair during styling and finishes dry hair with workable hold. Flexible humidity-resistant polymers allow damp and dry hair to be styled and restyled, silicones provide outstanding shine, Vitamins A and E nourish, and a UV protectant shields hair against the sun’s damaging UVB rays. 11.5 oz., $12.00 SRP

FOR NATURALLY-CURLY, WAVY AND TEXTURED HAIR: Bouncy Crème: This light crème texture energizer instantly rejuvenates curly, wavy or textured hair by separating and defining shape. Special emollients and humectants provide lightweight moisture that won’t weigh hair down while adding shine and controlling frizz. 8.5 oz., $10.00 SRP

Bouncy Spray: This lightweight wave and curl reactivator contains and exclusive blend of polymers that supports weightless curl revival, provides curl memory and adds medium-hold. Special emollients and humectants provide lightweight moisture that won’t weigh hair down while adding shine and controlling frizz. 8.5 oz., $10.00 SRP

FOR COARSE, FRIZZY HAIR:
Tamer Foam: This smoothing foam gel softens the hair bonds for smoother combing, effective frizz-control and long-lasting straightening. Amino silicone provides buildup-free, long-lasting conditioning, panthenol moisturizes and nourishes hair, and humectants balance moisture levels in the hair. 6.7 oz., $11.00 SRP

FOR DRY HAIR:
Hydra Moisture Crème: This lightweight, creamy styler’s blend of intense moisturizers and all-day conditioners protects hair from thermal damage, and makes dry, chemically-treated hair soft and manageable. 8.5 oz./$12.00 SRP

ISO products are available in fine salons and spas nationwide. For more information about ISO, or to locate an ISO salon near you, please call 1-800-ISOHAIR or visit www.isohair.com.