Go Straight and Healthy with ISO® Maintamer®

LOS ANGELES (October 16, 2006) —Are you craving super-sleek, shiny hair but afraid to go straight because of the damage horror stories you’ve heard from friends, who have tried all those exotic-sounding, hyped-up straightening systems?

Fear no more! At a salon near you, you can achieve the straight, frizz-free, glossy locks you have been dreaming about with no damage and in just two steps with the ISO Maintamer Straightening System.

How is that possible? Unlike other straighteners, Maintamer uses a damage-free, thio-free, lye-free technology that processes primarily within the cortex of the hair, to minimize damage to the cuticle.

Whether your hair is colored, fine and wavy or super coarse and curly texture, you can go dead-straight, or just soften and de-frizz your curl to make it more manageable, Maintamer is the perfect straightening choice.

However, if you love your waves and curls but just want to have the option to go super-sleek from time to time, then the ISO Tamer hair care regimen is ideal for you.

Formulated with guar gum and ISO’s patented ISOamine, Tamer products create a smooth, sleek hair surface in just three easy steps:

Step 1, Shampoo with Tamer Cleanse: This shampoo gently cleanses, moisturizes and softens the hair bonds, to relax natural texture and smooth frizz.

Step 2, Hydrate with Tamer Condition: This rich, hydrating conditioner provides intense moisture to hair, while softening the hair bonds for smoother combing, frizz control and long-lasting straightening.

Step 3, Control with Tamer Smoothing Gel or Tamer Foam: Tamer Smoothing Gel’s concentrated, lightweight formula provides maximum straightening support that is ideal for particularly coarse and/or unruly hair, or for use in high humidity. Tamer Foam’s gel to foam formula provides medium-strength straightening support that is ideal for those with normal curly or wavy hair.

The ISO Maintamer Straightening System and Tamer hair care products are available at fine salons nationwide. For more information about ISO, or to locate an ISO salon near you, please call 1-800-ISOHAIR or visit www.isohair.com.