New ISO® Bouncy Curl Definer Gets Curls Into Shape

LOS ANGELES. (September 15, 2006)—Are your curls torn between the definition of a pomade and the smoothness a crème provides? Compromise no more! ISO, the leading provider of Innovative Styling Options, introduces Bouncy Curl Definer, a unique styler that combines the benefits of both to leave curls defined, smooth and shiny with a soft, flexible hold.

Bouncy Curl Definer’s creamy malleable pomade formula blends unique polymers, moisturizers, humectants and ISO’s exclusive Tri-Active Technology™ to provide curls with:

Definition, to enhance each curl’s natural, springy shape

All-day smoothing, to keep curls frizz-free throughout the day

Soft, flexible hold, to keep style in place all day

Glossy shine, to make curls look healthier and more beautiful

Lightweight moisture, to maintain hair’s condition and control frizz without weighing curls down

To use: On damp hair: Massage a small amount of product between hands, scrunch into hair, diffuse or dry naturally. On dry hair: Work through hair, twisting curls around fingers to achieve better definition,

ISO Bouncy Curl Definer (2.5 oz, $12 SRP) will be available in fine salons and spas nationwide in January 2007. For more information about ISO, or to locate an ISO salon near you, please call 1-800-ISOHAIR or visit www.isohair.com.