Get Primes For Beauty With New ISO's Hydra Moisture Crème

LOS ANGELES. (May 8, 2006)—Hair, like skin, is sometimes missing that little something that it needs to be really beautiful. ISO, the creator of innovative styling options, introduces that little something: NEW ISO Hydra Moisture Crème Leave-In Treatment.

Whether hair needs a foundation for great style, protection against excessive damage caused by heat styling, soft, touchable hold, or just the right amount of moisture and nourishment to keep it healthy, hydrated and frizz-free throughout the day, Hydra Moisture Crème provides dry, dehydrated or chemically-treated hair with just what it needs.

Humectant Blend: Balances moisture levels to leave hair soft and full of body all day.

Lecithin: Powerful lipid replaces lost moisture in the hair, improving movement and elasticity to give hair soft, natural manageability and definition.

Anti-Static Resins: Provides flexible hold and calm frizz and static.

Special Silicone Blend: Provides superior thermal protection during heat styling, as well as all-day moisture retention and conditioning.

To use: On damp or dry hair, work through hair and style as usual. Best used as a styling primer prior to blow-drying.

ISO, which stands for Innovative Styling Options, is a professional beauty leader that manufactures and markets a full range of hair care, texture service and hair color options for today's salons and salon professionals.

ISO Hydra Moisture Crème (5.1 oz, $12 SRP) will be available in fine salons and spas nationwide in June 2006. For more information about ISO, or to locate an ISO salon near you, please call 1-800-ISOHAIR or visit www.iso.com.