i.color Revitalizes Haircolor—Again With New Bronze Goddess Collection

LOS ANGELES (May 8, 2006)—"After setting the haircolor category on fire with the new Red Hot Reds vibrant shade collection, i.color is at it again"and this time it's bronze shades that are smoldering with new excitement.

Introducing Bronze Goddess, a collection of four new luminous shades of bronze that cast a deep, sultry glow on haircolor, while providing colorists with the performance and convenience they've come to expect from i.color Permanent Conditioning Crème Color.

Bronze Goddess consists of four shades range in tone from Very Light Golden Copper Blonde and Light Copper Golden Blonde, to Medium Golden Brown and Medium Golden Blonde. As with all of i.color's pre-blended Permanent Conditioning Crème Color shades, Bronze Goddess formulas are inter-mixable to create custom variations of burnished bronzed beauty.

Each shade in the Bronze Goddess collection feature's i.color's exclusive:

• ISO Tri-Active Technology, a positively-charged blend of intense moisturizers, proteins and antioxidant Vitamin C that conditions, strengthens and protects the hair throughout the coloring process for consistently vibrant, long-lasting and healthy results
• ISO's perfected oxidative dye technology to ensure superior gray coverage and deliver predicable color results every time
• Triplex-C®, a patented breakthrough replenishing complex that creates a protective shield around each hair strand for longer-lasting, more durable color results

ISO, which stands for Innovative Styling Options, is a professional beauty leader that manufactures and markets a full range of hair care, texture service and hair color options for today's salons and salon professionals.

i.color's Bronze Goddess Collection will be available in fall 2006. For more information about ISO, or to locate an ISO salon distributor near you, please call 1-800-ISO-HAIR or visit www.isohair.com