ISO i.color: The Choice Of The Professional Color "Intelligentsia"

The beauty brain trust is on to something special. ISO i.color Permanent Conditioning Crème Color has earned the distinction of the "intelligent color" among pros in the know.

Why? Because i.color is a technologically-advanced hair color system that provides modern colorists and their clients with consistent results and unparalleled performance.

"The two aspects that are great about i.color is the Tri-Active Technology which contains positive charges that repairs damaged hair and Vitamin C that leaves hair moisturized," said top ISO colorist Addam Moreno. "Triple-C is phenomenal which seals in color, protects and shields up to 20 shampoos for longer, lasting beautiful color. Overall, i.color provides great coverage."

ISO i.color offers:

• Intense color and vibrancy. Thanks to its unique oxidative dye technology, color molecules are propelled deep into each strand, providing deep and even color coverage and super long-lasting vibrancy and shine. What's more, i.color features Triplex-C®, a patented breakthrough replenishing complex that creates a protective shield around each hair strand to prevent fading.
• Intense condition. i.color is formulated with state-of-the-art ISO Tri-Active Technology which protects and actually strengthens the hair throughout the coloring process. With supercharged moisturizers, Vitamin C and cationic proteins, ISO Tri-Active prevents damage as it infuses each strand with moisture, nourishment and antioxidant support to combat environmental stress.

The results are also intense — intense shine, intense integrity, intense longevity and intensely beautiful color. It's no wonder that more and more stylists are making the intelligent choice — ISO i.color!

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ISO, which stands for Innovative Styling Options, is a professional beauty leader that manufactures and markets a full range of hair care, texture service and hair color options for today's salons and salon professionals.