April 01, 2006
ISO i.color: The Choice Of The Professional Color "Intelligentsia"
The beauty brain trust is on to something special. ISO i.color Permanent Conditioning Crème Color has earned the distinction of the "intelligent color" among pros in the know.
Why? Because i.color is a technologically-advanced hair color system that provides modern colorists and their clients with consistent results and unparalleled performance.
"The two aspects that are great about i.color is the Tri-Active Technology which contains positive charges that repairs damaged hair and Vitamin C that leaves hair moisturized," said top ISO colorist Addam Moreno. "Triple-C is phenomenal which seals in color, protects and shields up to 20 shampoos for longer, lasting beautiful color. Overall, i.color provides great coverage."
ISO i.color offers:
The results are also intense — intense shine, intense integrity, intense longevity and intensely beautiful color. It's no wonder that more and more stylists are making the intelligent choice — ISO i.color!
ISO, which stands for Innovative Styling Options, is a professional beauty leader that manufactures and markets a full range of hair care, texture service and hair color options for today's salons and salon professionals.