Liters Of The Pack

For many families, the end of summer means that it’s back-to-school stock-up time. This season, thanks to ISO’s hair care liter duos, salons can make the most of customers’ fall spending sprees.

Beginning in July, ISO is passing along a 34% savings to salons on five cleanse and condition favorites. Designed to meet the needs of a wide range of specific hair types, the high-impact liter offer features the following pairs:

• Daily Cleanse & Condition: Bring hair and scalp back into balance for normal to oily hair types.
• Bouncy Cleanse & Condition: The curl-enhancing hair care with “Bounce-Back” technology to bring textured and natural curls full circle.
• Color Preserve Cleanse & Condition: The shampoo and conditioner with Solar-Seal 3 to seal in color and define shine.
• Tamer Cleanse & Condition: A smoothing hair care with guar gum and ISO’s patented ISOamine for a straight, sleek surface.
• Hydra Cleanse & Condition: Moisture-rich care to quench and revive dry and chemically-treated hair.

Each duo graphically represents the target hair type, and calls out the irresistible, “2 for $25” offer. The result is powerful shelf presence that can’t be overlooked.

What’s more, all of these products feature ISO’s signature Tri-active Technology. This unique blend of vitamins, proteins and moisturizers is positively charged to penetrate deep into the cortex and remain active longer in the hair—which is negatively charged by nature. The result is a powerful attraction between the positively charged vitamins and the negatively charged damaged hair, creating healthy, shiny beautiful hair.

Ideal for students, families and indeed any cost-conscious consumer, this ISO promotion goes to the head of the class when it comes to boosting salon profitability. Because clients will always follow the liters!