January 06, 2006

Expand Your Style In Spring

Newest styling additions to Daily line increase options for all hair types

To make it in Spring, your hair must be ready for anything: from humid and hot to rainy and wet. Be prepared for all conditions with the two newest styling additions to the Daily line from Innovative Styling Options (ISO): Daily Styling Gel and Daily Spray Wax.

Both products offer a range of hold to weather all types of weather.

Go flexible with Daily Spray Wax, a special blend of carnauba, beeswax and soy proteins that add texture and separation in a lightweight, easy-to-wash-out volumizing spray. Used on damp or dry hair Daily Spray Wax defines, adds movement and leaves a satinlike, shiny finish. Plus vitamins A, E and UV protectant condition and protect the hair while styling.

Or, get firm with Daily Styling Gel, a firm-hold gel comprised of three styling resins that provides firm, all-day hold without the stickiness, flaking or buildup! Simply apply to clean, damp hair to create long-lasting style.

Daily Spray Wax and Daily Styling Gel mark the two newest products in a complete Daily care and styling line designed to balance and transform all hair types into shiny, healthy, vital styles.

And, like all ISO products, Daily Styling Gel and Daily Spray Wax feature ISO’s signature Tri-active Technology. This unique blend of vitamins, proteins and moisturizers is positively charged to penetrate deep into the cortex and remain active in the hair longer — which is negatively charged by nature. The result is a powerful attraction between the positively charged vitamins and the negatively charged damaged hair, creating healthy, shiny beautiful hair.

Salon Professional