ISO Embraces New World of Texture

ISO’s new Global Fusion Collection for Spring 2006 offers a new consciousness about hair texture that blurs boundaries, erases barriers, and celebrates the everyday human reality. Texture tells the breakthrough story—it’s soulful, exotic and expressive. ISO texturizing systems call upon ancient and exotic sources, as well as urban and contemporary influences as near as our city streets.

The Global Fusion Collection challenges us to toss out conventional notions. This is hair which fuses global elements into enlightened textural statements which may be customized for any hair length.

The collection’s three defining concepts—Cultural Nomad, Tactile Human and Offbeat Experience—embrace cultural diversity as well as the quest for a more authentic, compassionate, and essential life-experience. ISO utilizes the industry’s most sophisticated texturizing technologies and techniques to give hair a soft, handcrafted, sculptural feel that cannot be cloned. The results are as varied as the wearers, ranging from windblown waves and masses of airy ringlets to smooth, architectural planes which sharply frame the face.

A harmonious approach to color supports texture’s inclusive agenda. While modern, the palette remains organic and nature-inspired. Joyful and worldly, at the same time the Global Fusion Collection keeps its collective feet planted firmly on Earth.

Global Fusion displayable imagery and technical how-tos will be available to all participating ISO salons, beginning in March, 2006.