This Summer, Get More Mileage From Your Hair Color With ISO Color Preserve and i.color

Color Preserve hair care regimen. Go ahead and indulge in the rich reds and bold blondes and brunettes of i.color, knowing that you can protect and preserve your hair color longer with ISO Color Preserve Cleanse, Condition and Serum to seal the color and define the shine.

Dynamic hair color begins with i.color, containing Triplex C, which conditions the hair during the coloring process and creates a smooth, highly reflective shiny cuticle. In addition, ISO's exclusive Triactive Technology, a combination of vitamins, proteins and moisturizers, ensures hair naturally holds onto the color longer.

While summer's harsh sun and chlorine can rob hair color of its vibrancy and cause premature fading, ISO Color Preserve maintains vibrant color between coloring services with Solar-Seal 3, a blend of vitamin C, a powerful antioxidant that protects against damaging free radicals which lead to fading; ultraviolet (UV) protectants that condition and guard against UV-caused color fade; and silicones that improve shine and comb-through, seal in moisture and soften hair.

Keep your hair color looking vibrant - never brassy - between services by following the Color Preserve regimen:

• Color Preserve Cleanse, an advanced, moisturizing shampoo that gently cleanses while preventing hair color from fading.
• Color Preserve Condition, a vitamin-enriched conditioner that moisturizes while defining the shine and clarity of color-treated hair.
• Color Preserve Serum, a protective serum that seals and extends the life of hair color with full-spectrum UV protectants while guarding against heat damage and adding lustrous surface shine.

Innovative Styling Options (ISO) has earned a reputation as the preeminent leader in the texture industry via cutting-edge technology and prescriptive-based texturizing products.

For additional information, visit www.isohair.com. ISO...Explore Your Options.