April 13, 2005

ISO Daily Cleanse, Condition, Foam, and Shape

Bringing Hair and Scalp Back Into Balance

The heat and humidity of summer can play a real number on fine, normal or oily hair types, flattening the most well-designed hair style

For wilting summer 'dos, the solution is an effective quartet of cleansing, conditioning, styling and holding products—Innovative Styling Options (ISO) Daily Cleanse, Condition, Foam and Shape. Together, these mild, daily care and styling products help transform limp locks into shiny, healthy, vital styles. Here's how:

1. Daily Cleanse: This mild, daily shampoo gently cleanses and corrects hair porosity, leaving it balanced internally and externally. Mild cleansers whisk away dirt and debris while weightless hydrators enhance softness and comb-through.

2. Daily Condition: This light, crème conditioner gently moisturizes and detangles without weight or buildup. It leaves fine, fragile hair shiny and free of flyaways.

3. Daily Foam: This firm-hold mousse provides maximum volume and control, plus gentle conditioning. It's the ideal companion to all sculpted, set and blow-dry styling techniques. A special UV protectant guards hair and haircolor against damaging UVB rays.

4. Daily Shape: This flexible, working hair spray performs double duty. Spray it on damp hair to help shape and style; mist it onto dry hair for shiny, humidity-resistant, flexible hold.

Like all ISO hair care products, the Daily collection features ISO's signature Tri-active Technology. This unique blend of vitamins, proteins and moisturizers is positively charged to penetrate deep into the cortex and remain active longer in the hair—which is negatively charged by nature. The result is a powerful attraction between the positively charged vitamins and the negatively charged damaged hair, creating healthy, shiny beautiful hair.

Salon Professional