|
April 06, 2005
ISO Hair Care Products Make the A-List atThey're dangerous. They're drop-dead glamorous. And they've got the best hair in the world of underground intrigue and espionage. They're the notorious international girl-spies known as "D.E.B.S." And they recently celebrated their film debut by sharing their top-secret hair care agenda: ISO Hair Care products in the goody-bags! FLAUNT magazine hosted the premiere of Sony Pictures' release of the girl-power action thriller "D.E.B.S." at LA's most high-concept screening environment, the Arclight Theatre. There, the D.E.B.S. themselves, Sara Foster, Jordana Brewster, Megan Good and Devon Aoki, headed the "best-tressed" list. Then they cranked up the volume with an after-party at Hollywood's hotly-happening Concord club, where Devon Aoki's brother, Steven "Kid Millionaire" Aoki, deejayed for 500 or so of the D.E.B.S.' closest friends. The guest-list included Eric Szamanda (CSI:Crime Scene Investigation), Jerry Manuel (ESPN Sports Century), Jill Ritchie (Herbie: Fully Loaded), Jimmi Simpson (Heart of Gold), Jonathan Baker (Amazing Race), Katie Lohmann (The Longest Yard, Sexy Movie) and Noureen DeWulf (Pledge This!). And goody-goody: the hottest ticket in town calls for equally smokin' party favors. The night's most-snatched samples were ISO Daily Cleanse, Daily Condition, Bouncy Cleanse and Bouncy Condition. (ISO "agents" dropped off 150 of each.) All ISO hair care products feature ISO's signature Tri-active Technology. Vitamins, proteins and moisturizers are positively charged to penetrate deep into the cortex and remain active longer in the hair—which is negatively charged by nature. The result is a powerful attraction between the positively charged vitamins and the negatively charged damaged hair, creating healthy, shiny beautiful hair. Because everyone knows you can't fight the forces of evil with bad hair! |
|






