ISO Pure Cleanse Gives Spring/Summer Hair A Clean Start

Before spring and summer waves, color or highlights go into the hair, stylists can start with a truly clean slate by using ISO Pure Cleanse triple-chelating shampoo prior to the salon service. The perfect in-salon shampoo and periodic deep cleanser, ISO Pure Cleanse removes chlorine, impurities, buildup and excess minerals that dull hair and weigh it down.

ISO Pure Cleanse's deep cleansers and foam boosters emulsify and remove soil, sebum and product buildup, purifying hair before chemical services in the salon. This professional-use shampoo also serves as a great periodic deep cleanser, especially during the active spring and summer months when clients' hair collects chlorine, residue from sunscreens, dirt and sebum. Antioxidants further protect hair against damaging free radicals, while humectants balance moisture levels in hair.

When followed with ISO Intense Treat, an intensive moisturizer for deep hydration of hair and scalp, hair emerges optimally clean and conditioned.

Pure Cleanse and Intense Treat are two in-salon products within the newly expanded ISO Hair Care line, featuring a total of six, color-coded product groups that complement ISO's texture line Option 1-2-3 and Exo, while targeting a multitude of distinct hair types.

Innovative Styling Options (ISO) has earned a reputation as the preeminent leader in the texture industry via cutting-edge technology and prescriptive-based texturizing products.

For additional information, visit www.isohair.com.

ISO...Explore Your Options.