Innovative Styling Options Introduces ISO Hair Care

Whether hair is curly, straight, thick or fine, your options are endless with ISO Hair Care.

Always an innovator in hair care, Innovative Styling Options (ISO) has built a legacy on creating texture with advanced technology and highly customized products. Now, ISO has seized the opportunity to roll out a more comprehensive line of professional prescriptive-based care and styling products that cater to individual hair types and textures.

Divided into six, major color-coded groupings, the line includes:

Daily products, featuring shampoos, conditioners and styling products, provide balancing maintenance for normal to oily hair types. Hydra products quench and revive dry, chemically treated hair. Color Preserve products are formulated with ISO's Solar-Seal 3, a unique, sun-activated polymer that protects hair color when it's exposed to the sun and increases its longevity. Bouncy products, containing ISO's exclusive "Bounce Back" technology, encourage curls in textured or naturally curly hair, defrizz and create body. Tamer products feature guar gum to condition, smooth and control frizziness, while ISO's exclusive ISOamine ingredient gently softens the hair's bonds, making comb-out a cinch and straightening a long-lasting reality. In addition, there's a sixth in-salon treatment category.

At the core of every ISO Hair Care product is ISO's signature Tri-active Technology. Vitamins, proteins and moisturizers are positively charged to penetrate deep into the cortex and remain active longer in the hair—which is negatively charged by nature. The result is a powerful attraction between the positively charged vitamins and the negatively charged damaged hair, creating healthy, shiny beautiful hair.

ISO has built a heritage on finding innovative solutions for every hair type.

ISO... Explore Your Options.

For additional information, or to locate an ISO salon, please visit www.isohair.com.