December 01, 2004

Desperate Hairstyles Bounce Back From Bad Hair

By day she plays a Desperate Housewife, but at night Teri Hatcher becomes a Textured Temptress. Always changing her hairstyle, Hatcher is like the Jane Pauley of actresses, going from one extreme hairstyle to the next. Resurrecting her success, she's taking a refined approach to red carpet glam, going from sleek divorced dame to vivacious bouncy babe. And while she may have a star stylists to tame her locks, real life "Desperate Housewives" across the country can go from daytime drab to nighttime hair maven with ISO professional and at-home texture products.

Waving Across the Country
From the hometown beauty boutiques like those around Wisteria Lane to the swankiest salons in New York and Los Angeles, ISO continues the tradition in keeping within trends of superior products that give you the power to volumize, curl, shape and style—without damage.

For women who are looking to put the bounce back in their hair, and relationship, ISO Neo Texture and ISO Options are the fail proof choice as they are unique, simple, safe and effective processes to reform the hair's inner structure, creating texture like you've never seen before. The best part is that they require little commitment, so women can change their hairstyle as often as they change their mood.

Continuing the updated look at home, women can apply a nectarine-sized amount of ISO Escalate™ Volume Whip. The weightless foam combines volumizing wheat proteins, light silicones and advanced resins to create maximum volume without any sticky or stiff residue. Follow-up by applying three to four pumps of ISO Prescriptive Bouncy Crème. This deliciously fragrant crème uses advanced cationic polymers that instantly rejuvenates curly, wavy or textured hair, energizing and imparting definition, separation, shine and bounce for today's busy housewives.

So whether you're sassy like Susan, prim and proper like Bree, glamorous like Gabrielle or pulling your hair out like Lynette, ISO has an array of products and professional services to keep you looking and feeling like a million bucks even when your spouse and kids are pushing you to desperate measures.

Texture products can be found along with a full range of ISO products at fine salons nationwide. For a salon nearest you, call 800-242-WAVE or log onto www.isohair.com. ISO, which stands for Innovative Styling Options, is a professional beauty leader that manufactures and markets a full range of hair care, texture service and hair color options for today's salons and salon professionals.

Salon Professional