October 01, 2004

Energize Your Style with ISO Bouncy Crème and Bouncy Spray Texture Energizers

The hottest trend in hair is texture, movement, bounce and waves. Just look in any magazine, television show or movie and you'll find hair loaded with mounds of luxurious curls. ISO leaps to a new level with the latest products from ISO Prescriptive—â€?Bouncy Crème and Bouncy Spray. Used together, or alone, both products will put a spring back in your step and the bounce back in your hair.

Bouncy Crème provides instant rejuvenation to curly, wavy or textured hair, energizing and imparting awesome definition, separation, shine and bounce for today's healthy hairstyles.

Key Benefits are:

  • Accentuates curl and texture
  • Tightens and adds resilience to the hair shaft
  • Infuses positively-charged vitamins, proteins and humectants
  • Provides all day conditioning and moisture balance
  • Lightweight, non-greasy formula
  • For all hair types especially color-treated hair.

ISO Bouncy Spray is a lightweight curl activator that adds volume and weightless conditioning to limp, lifeless hair. It is great on fine, normal or frizzy hair. Use it on naturally curly hair or in between texture services to revitalize curls and waves. It penetrates deeper into the cuticle for added "bounce" with moderate to firm hold.

Key Benefits are:

  • Accentuates curl and texture
  • Advanced resins and humectants re-activate limp, lifeless curls and waves
  • Infuses positively-charged vitamins, proteins and humectants
  • Provides all day conditioning and moderate hold
  • For all hair types, especially frizzy and naturally curly hair.

Other Key Ingredients:

  • New polyurethane resin (Dynam X) to provide strong flexible hold
  • Wheat protein to provide body and volume
  • Natural humectants to provide added moisture and conditioning
  • Flexan, a heat activated style, to help prevent frizz, flyaways and static as well as add body and manageability.

Bouncy Crème and Bouncy Spray are formulated with ISO's nutrient-filled Tri-Active Technology that takes positively charged vitamins, proteins and moisturizers and enables them to work more effectively in penetrating into the hair shaft for long-lasting results.

ISO Bouncy Crème, Bouncy Spray and all ISO styling and finishing products are state-of-the-art and non-flaking, delivering the perfect balance of style and control while strengthening and replenishing hair from the inside out.

Bouncy Crème and Bouncy Spray have a suggested retail price of $9.00 each and can be found, with other ISO products, at fine salons nationwide. Call 800-242-WAVE or log on to www.isohair.com for a salon nearest you.

ISO, which stands for Innovative Styling Options, is a professional beauty leader that manufactures and markets a full range of hair care, texture service and hair color options for today's salons and salon professionals.

Salon Professional