August 01, 2004

multiplicity™ by ISO Reflects Beautiful Hair

With an impressive collection of products that create hairstyles as versatile as you, ISO introduces its latest shampoo and conditioner—REFLECT™. Formulated with amino silicones that adhere to hair during rinsing, Reflect leaves hair in top condition without weighing it down. Whether you want to smooth unruly hair or add extra shine, Reflect rejuvenates hair, leaving it manageable and glossy.

Reflect Shine Shampoo cleanses, smoothes and rejuvenates hair, leaving it supple, manageable and glossy.

Reflect Shine Conditioner, the perfect companion to Reflect Shine Shampoo, hydrates and smoothes hair, leaving it silky and vibrant.

Both products are formulated with ISOflex, a multifunctional "smart complex" that helps to simultaneously detoxify, clarify, cleanse, smooth, soothe, nourish and enhance the hair. As part of the initial cleansing process, ISOflex works in a static-like capacity, attaching to residual styling agents, dirt and other elements, pulling them away from the hair shaft. ISOflex bonds to each newly cleansed and conditioned hair shaft, producing a flexible, healthy and protective coating, sealing in moisture and shine and sealing out dirt and deposits.

The two products combined are gentle enough to use daily as part of a cleansing and conditioning regimen for normal, coarse or frizzy hair. The desired result is supple, manageable and glossy hair.

Key Elements

Silicones Gives extreme softness to hair and eases dry combing. Seals in moisture and leaves hair with extreme shine.
Amino Silicones Eases comb-through and improves manageability for smoothing and detangling. Provides long-lasting conditioning without buildup. Protects hair against color fading.
Cationic Polymers Creates a unique silky feel on wet hair via positively charged polymers attracted to the surface of the hair. Quaternary Conditioners Controls static and eases comb-through.

Reflect Shine Shampoo, 13.5 oz
Suggested Retail Price: $11.00 each

Reflect Shine Conditioner, 13.5 oz
Suggested Retail Price: $12.00 each

Multiplicity Shampoos and Conditioners can be found along with a full range of ISO products at fine salons nationwide. For a salon nearest you, call 800-ISO-HAIR or log onto www.isohair.com. ISO, which stands for Innovative Styling Options, is a professional beauty leader that manufactures and markets a full range of hair care, texture service and hair color options for today's salons and salon professionals.

Salon Professional