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August 01, 2004
multiplicity™ by ISO Reflects Beautiful HairWith an impressive collection of products that create hairstyles as versatile as you, ISO introduces its latest shampoo and conditioner—REFLECTâ„¢. Formulated with amino silicones that adhere to hair during rinsing, Reflect leaves hair in top condition without weighing it down. Whether you want to smooth unruly hair or add extra shine, Reflect rejuvenates hair, leaving it manageable and glossy. Reflect Shine Shampoo cleanses, smoothes and rejuvenates hair, leaving it supple, manageable and glossy. Reflect Shine Conditioner, the perfect companion to Reflect Shine Shampoo, hydrates and smoothes hair, leaving it silky and vibrant. Both products are formulated with ISOflex, a multifunctional "smart complex" that helps to simultaneously detoxify, clarify, cleanse, smooth, soothe, nourish and enhance the hair. As part of the initial cleansing process, ISOflex works in a static-like capacity, attaching to residual styling agents, dirt and other elements, pulling them away from the hair shaft. ISOflex bonds to each newly cleansed and conditioned hair shaft, producing a flexible, healthy and protective coating, sealing in moisture and shine and sealing out dirt and deposits. The two products combined are gentle enough to use daily as part of a cleansing and conditioning regimen for normal, coarse or frizzy hair. The desired result is supple, manageable and glossy hair. Key Elements
Reflect Shine Shampoo, 13.5 oz Reflect Shine Conditioner, 13.5 oz Multiplicity Shampoos and Conditioners can be found along with a full range of ISO products at fine salons nationwide. For a salon nearest you, call 800-ISO-HAIR or log onto www.isohair.com. ISO, which stands for Innovative Styling Options, is a professional beauty leader that manufactures and markets a full range of hair care, texture service and hair color options for today's salons and salon professionals. |
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