Embrace the ISO multiplicity™ craze with Swax™

The most versatile styling product you'll ever use continues to wow stylists and consumers alike—Swax Spray Wax, the hottest styler from ISO multiplicity.

Whether you choose to smooth it, diffuse it, abuse it, scrunch it, twist it or lift it, you can achieve virtually any look with Swax. The liquid wax gives hair instant grip, adding much desired separation, versatility and control. The only limit is your imagination.

Apply Swax to damp hair to make it more moldable, giving you the freedom to sculpt any style. Use on dry hair for erratic texture and placement. Swax is water-soluble and gives hair a satin finish with incredible definition and shine. It won't leave hair flat or greasy feeling.

Swax is great on any type of hair or style. The more you use it, the more pliable hair becomes. Perfect for curly or wavy hair, Swax enhances curl and adds movement. Short, layered cuts can achieve that "piecy," textured look. Formulated with beeswax, carnauba wax and soy protein, Swax provides lightweight volume, ultimate definition and fabulous shine.

Create. Re-create. Swax can do it all.

Swax Spray Wax has a suggested retail price of $13.00 and can be found along with a full range of ISO products at fine salons nationwide. For a salon nearest you call 800-ISO-HAIR or log onto www.isohair.com.

ISO, which stands for Innovative Styling Options, is a professional beauty leader that manufactures and markets a full range of hair care, texture service and hair color options for today's salons and salon professionals.