ISO Multiplicity™ Moisture

Multiplicity just gets better and better. Bleaching, coloring, perming, blow drying and straightening can dry out hair, leaving it dehydrated and distressed. Multiplicity provides the power of moisture to rehydrate dull, neglected locks. Moisture, a new and improved cleansing/conditioning system from ISO, quenches your hair's thirst, drenching it in shine and leaving it in healthy condition.

Moisture Hydrating Shampoo saturates dry, damaged or color-treated hair with moisture and luxurious lather, leaving hair revitalized and supple. Moisture Shampoo uses cationic, highly conditioning silicones that add incredible substantivity to hair.

Moisture Hydrating Conditioner is the perfect companion to moisture hydrating shampoo. It's a rich, creamy conditioner that replenishes and protects dry, damaged or color-treated hair, leaving hair drenched with moisture, full of shine, and manageable.

Both products are formulated with ISOflex, a multifunctional "smart complex" which helps to simultaneously detoxify, clarify, cleanse, smooth, sooth, nourish and enhance the hair. As part of the initial cleansing process, ISOflex works in a static-like capacity, attaching to residual styling agents, dirt and other elements pulling them away from the hair shaft. ISOflex bonds to each newly cleansed and conditioned hair shaft producing a flexible, healthy and protective coating, sealing in moisture and shine and sealing out dirt and deposits.

The two products combined are gentle enough to use on a daily basis as part of a cleansing and conditioning regimen for dry, damaged and color-treated hair.

Moisture Hydrating Shampoo
Suggested Retail Price: $11.00 each

Moisture Hydrating Conditioner
Suggested Retail Price: $12.00 each

Multiplicity Shampoos and Conditioners can be found along with a full range of ISO products at fine salons nationwide. For a salon nearest you call 800-ISO-HAIR or log onto www.isohair.com.

ISO, which stands for Innovative Styling Options, is a professional beauty leader that manufactures and markets a full range of hair care, texture service and hair color options for today's salons and salon professionals.