ISO i.Color™ Permanent, Conditioning Crème Color Introduces NEW! Soft Ashes Series

August 2003 (Darien, CT)… ISO i.Color, a complete palette of 46 inter-mixable permanent crème hair color shades, 1 intensifier, 5 developers, 1 powder lightener and 1 crème lightener were all developed with unique ingredients that offer proven longer-lasting color and incredible conditioning results.

i.Color introduces the Soft Ashes Series.

As part of ISO’s continual commitment to quality and answering the needs of our clients, we are proud to introduce the Soft Ashes Series. This collection of 4 shades is silver/lilac color in tonality and neutralizes unwanted gold or yellow underlying pigments on levels 6 and above.

Soft Ashes help create soft neutral results on single processed hair and tone pre-lightened hair for soft cool results. The Series is ideal for blending gray and offers superior gray coverage when mixed with natural series.

Soft Ashes Series

• 100SA (100.9) Lightest Soft Ash Blonde
• 10SA (10.9) Extra Light Soft Ash Blonde
• 9SA (9.9) Very Light Soft Ash Blonde
• 8SA (8.9) Light Soft Ash Blonde

What makes i.Color so unique?

i.Color is formulated with ISO’s exclusive Tri-Active Technology, a blend of naturally-derived moisturizers, cationic proteins and vitamin C that provide deeper penetration into the cuticle for maximum durability and incredible shine while protecting the hair from environmental stress.

i.Color is also infused with ISO’s Oxidative Dye System, balancing the level of dye molecules to provide maximum development and ensure complete gray coverage as well as predictable color results on each application.

i.Color contains Triplex-C; a unique replenishing treatment system designed to create a protective shield around each hair strand for longer lasting, durable color results.

i.Color also uses a Calibrated Ammonia System, using a little ammonia as possible to ensure predictable color results every time. More…

The result? Beautiful, natural and healthy-looking color in a gentle delivery system. 100% gray coverage, minimum ammonia with maximum results.

ISO i.Color is available at fine salons nationwide. For more information call 1-800-ISO-Hair or check out www.isohair.com.

ISO is a division of Zotos International, a professional beauty industry leader that manufactures and markets a full range of hair care, texture service and hair options for today’s salon and salon professionals.