ISO Introduces Maintamer Straightening System

October 2002 (Darien, CT)...ISO introduces the new Maintamer Straightening System—2 steps to straight hair!

This unique 2-tube professional salon product can straighten and smooth curly, coarse hair, as well as, tame unruly curls and waves and controls frizzy hair—with amazing results.

Step 1 alters the pattern of naturally curly or previously permed hair while softening it for increased smoothness and manageability.

Step 2 has botanical ingredients such as lavender, cherry bark, lemongrass, rosemary and soybean proteins to provide superior conditioning, and add incredible shine and protection.

And, Maintamer is free—thio-free, lye-free, damage-free and frizz free. It also provides unsurpassed smoothness and manageability, superior conditioning and shine and is great on virgin and tinted hair.

Maintamer can be used on normal hair, previously permed hair, tinted or lightly highlighted hair. It is not for used on heavily highlighted, bleached, highlift tinted hair or hair previously treated with lye relaxers.

Want a new look for the holidays or for Spring? Ask your stylist if Maintamer is right for you.

Maintamer Straightening System is a professional salon product—a service available at ISO salons nationwide. Call 1.800.242.WAVE (9283) to find a salon in your area.

ISO is a division of Zotos International, a professional beauty industry leader, that manufactures and markets a full range of hair care, texture services and hair color options for today's salon and salon professionals.