NEW! ISO iocolor™ Permanent, Conditioning Crème Color

June 2002 (Darien, CT)...ISO introduces iocolor, a complete palette of 46 inter-mixable permanent crème hair color shades, 1 intensifier, 5 developers, 1 powder lightener and crème lightener all developed with unique ingredients that offer proven longer-lasting color and incredible conditioning results.

i.color is an evolution
As part of ISO's continual commitment to quality and consistent excellence in product performance, we are taking our existing, superior and exceptional color product with its proven formula and incorporated an awesome new name, branding and package design.

What makes i.color so unique?
i.color is formulated with ISO's exclusive Tri-Active Technology, a blend of naturally-derived moisturizers, cationic proteins and vitamin C that provide deeper penetration into the cuticle for maximum durability and incredible shine while protecting the hair from environmental stress.

i.color is also infused with ISO's Oxidative Dye System, balancing the level of dye molecules to provide maximum development and ensure complete gray coverage as well as predictable color results on each application.

i.color contains Triplex-C, a unique replenishing treatment system designed to create a protective shield around each hair strand for longer lasting, durable color results.

i.color also uses a Calibrated Ammonia System, using as little ammonia as possible to ensure predictable color results every time.

The result? Beautiful, natural and healthy-looking color in a gently delivery system.

100% gray coverage, minimum ammonia with maximum results.

ISO i.color is available at fine salons nationwide. For more information call 1-800-ISO-HAIR or check out www.isohair.com

ISO is a division of Zotos International, a professional beauty industry leader that manufactures and markets a full range of hair care, texture service and hair options for today's salon and salon professionals.