August 01, 2001

ISO Unveils A Major Technological Breakthrough Introducing NEO Textureâ„¢ One Bottle One Step Infinite Textures

August 2001 (Darien, CT)...ISO proudly introduces NEO Texture. The world's first one-step texture service. One single bottle. One single step. Self-neutralizing. And texture like you've never seen before. The truest innovation since the cold wave.

NEO Texture is like nothing else in the market today. This one single bottle provides a texture service that, in one process, instantly reforms hair's interior protein bonds, creating body, movement or curls, in one single application in half the time.

NEO Texture is supported by patent-pending technology. It contains SNC2—Simultaneous NEO Constructor Complex—that works in sync with existing cross-linkers in the hair shaft that mimic hair's natural chemistry, gently repositioning and stimulating sulfur bonds and keratin in hair to form, reform and shape.

What are NEO Texture benefits?

  • One bottle
  • One step
  • Stylist and client friendly
  • Damage-free
  • Safe on color-treated hair
  • Infinitely variable curl options
  • Peroxide-free
  • No over-processing
  • Can be used with or without tools
  • Shorter service time
  • Self-neutralizing

NEO Texture is a stylist friendly formula. No special tools or education are needed. It works with any type of tool on any type of hair, even color-treated. Infinitely flexible, NEO Texture can be used on many different tools for hard, medium or soft curl results. And NEO Texture is an excellent business builder by drawing in new clients and providing existing clients a new technological and time saving service.

NEO Texture is formulated with natural botanicals to add structure and condition to hair, getting the job done quickly, effectively and safely. And, by eliminating the need for hydrogen peroxide, hair is less vulnerable to potential for damage.

NEO Texture is available in 2 formulas—normal/resistant and tinted (for color-treated or highlighted hair up to 20 vol)—and can be found at fine salons nationwide. Ask your distributor about it or call 1-800-ISO-Hair for more information.

One bottle. One step. One application. What more could you ask for? Try it. Test it. Trust it. NEO Texture.

ISO is a division of Zotos International, a professional beauty industry leader that manufactures and markets a full range of hair care, hair color and texture service options for today's salons and salon professionals.

Salon Professional