ISO multiplicity™ Twister Firm Hold Gel™

ISO Multiplicity™, a comprehensive hair care system of state-of-the-art styling products, shampoos and conditioners introduces the "star" of the collection. Twister, a firm-hold gel that molds, sculpts and defines, offers excellent styling control, prevents frizz and leaves a high gloss finish on the simplest or most creative of styles. Just work the gel through damp or dry hair and style as desired.

The key component in all multiplicity products is ISOflex, the "smart" polymer that detoxifies and protects hair as you cleanse, condition and style. It works by forming a smooth film on the hair shaft, protecting it from thermal damage and helping to restore hairs' moisture balance.

Uniquely packaged and sporting a helix design, Twister has a suggested retail price of $16 and is available along with a full range of ISO products at fine salons nationwide. Log onto www.isohair.com or call 800-ISO-HAIR for more information.

ISO, which stands for Innovative Styling Options, is a professional beauty leader that manufactures and markets a full range of hair care, texture service and hair color options for today's salons and salon professionals.