Introducing New! ISO BOUNCY SPRAY CURL ACTIVATOR

June 2003 (Darien, CT)…ISO continues to take hair care to a new level with ISO prescriptive-the only Rx your hair needs. One of the brand new stars of this collection is ISO Bouncy Spray Curl Activator.

The hot trend in hair is texture, movement, bounce and curl. Just look in any magazine, on television or on any movie screen. Everyone from celebrities to American Idol hopefuls have hair loades with curl, texture and style.

ISO Bouncy Spray is just what you need to achieve this type of look. This lightweight curl activator adds volume and weightless conditioning to limp, lifeless curls and waves and is great on fine, normal or frizzy hair. Use it on naturally curly hair or in between texture services to revitalize curls and waves.

It penetrates deeper into the cuticle for added "bounce" with moderate to firm hold.

Bouncy Spray is formulated with ISO’s nutrient-filled Tri-Active Technology which takes positively charged vitamins, proteins and moisturizers-and enables them to work more effectively in penetrating into the hair shaft for long lasting results as well as providing strengthening attributes and enhanced shine.

Other Key Ingredients:

• New polyurethane resin (Dynam X) to provide strong flexible hold
• Wheat protein to provide body and volume
• Natural hemectants to provide added moisture and conditioning
• Flexan, a heat activated styler, to help prevent frizz, flyaways, and static as well as add body and manageability.

Key benefits are:

• Accentuates curl and texture
• Advanced resins and humectants re-activate lime, lifeless curles and waves
• Infuses positively charged vitamins, proteins and humectants
• Provides ALL DAY conditioning and moderate hold
• For all hair types, especially frizzy and naturally curly hair.

To Use: Cleanse and condition your hair with your choice of ISO prescriptive shampoo and conditioner. Apply Bouncy Spray to damp or towel dried hair. Scrunch hair while air-drying or blow-dry with a diffuser for amazing results.

ISO Bouncy Spray and all ISO styling and finishing products are state-of-the-art, delivering the perfect balance of style and control while strengthening and replenishing hair from the inside out.

Bouncy Spray has a suggested retail price of $9.00 and can be found, with other ISO products, at fine salons nationwide. Call 1-800-ISO-HAIR or log on to www.isohair.com for a salon nearest you.

ISO is a division of Zotos International, a professional beauty industry leader that markets a full range of hair care, permanent waves, and hair color options for today’s salons and salon professionals.