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ISO NEXTURE TAKES THE COMMITMENT OUT OF TEXTURE Get easy damage-free waves with ISO’s breakthrough Everywhere you look, textured hair is making a fashion statement. From Hollywood’s glam girls to young, hip Generation Yers, women are trading in the straight look for sexy curls and waves. Now, Innovative Styling Options (ISO), long a leader in the curl category, introduces ISO Nexture, a breakthrough one-step, semi-permanent texture treatment that creates completely damage-free waves lasting up to 20 shampoos. Ideal for creating wave, body, volume and texture in a quick, easy salon service, ISO Nexture gives clients the freedom to change their hair as the mood strikes or for a special occasion, such as a prom, wedding or vacation— yet without the long-term commitment of a traditional permanent wave. ISO Nexture is thio-free and has a low pH similar to that of water, so hair is left completely damage-free. The key is ISO’s water-soluble sulfite molecules, which create temporary bonds in the hair, thus creating soft, natural-looking waves. Antioxidant vitamins A and E, panthenol (a vitamin B5 derivative) and silk protein further ensure hair is kept in its healthiest state. Plus, ISO Nexture has a pleasant scent and can be used safely for repeated texture-over-texture use, as a multi-service treatment and on tinted/highlighted hair. |
