About ISO

Innovative Styling Options (ISO), an exclusive professional salon division acquired in 1996 by Zotos International, Inc., has earned a reputation as the preeminent leader in the texture industry with advanced waving technology and prescriptive-based texturizing products. Earning the respect of stylists worldwide, ISO's award-winning Option 1-2-3 and Exo waving systems have consistently won the behindthechair.com award for "Best Perm" for five years in a row.

In 2004, ISO's comprehensive hair care line underwent a complete packaging redesign and added several key products to its lineup of six, color-coded product groups. Formulated with Tri-active Technology, the ISO Hair Care line now consists of Daily, Hydra, Color Preserve, Bouncy, Tamer and In-Salon categories to complement the texture line while targeting a multitude of distinct hair types.

ISO on Tour

ISO has always set the curve for curl with trends in hair fashion. Our East Coast and West Coast Tour collections (2004 and 2005, respectively) took stylists on the ultimate road trip with hair design brought into context with fashions found across the country. The East Coast collection combined contemporary, modern texture with vibrant colors and free-hand cutting techniques to create the wearable, textured looks found on metropolitan city streets. Meanwhile, the West Coast collection represented more of a sophisticated yet sexy take on texture with a strong attention to detail and varying lengths and contrasts of texture.

ISO in the News

As an increasing number of stars like Charlize Theron, Kate Hudson and Nicole Kidman wear their hair curly, more people are turning to ISO texturizers to get the look. The press is picking up on ISO, long a leader in the curl category, with product mentions in Redbook, More, In Touch, True Romance, Seventeen and Shape.

ISO is also appearing on the airwaves, getting the word out about its line of texturizing treatments and custom hair care products. In New York City, a local news broadcast picked up the story when "desperate housewives" found themselves desperate no more for a good haircut and texture service. ISO treated 25 selected women to complimentary makeovers at Lépine New York salon, using ISO's one-step Neo Texture self-neutralizing process and ISO Hair Care products, including Pure Cleanse, Bouncy Crème and Bouncy Spray.

And in early 2005, ISO Bouncy Cleanse and Condition were among a select group of products hand-picked by the producers of NBC's Model Search for presentation to the winning model Alicia Hall. The Bouncy duo, as well as Daily Cleanse and Condition, also appeared in gift bags handed out to approximately 500 guests on hand for the premiere of Sony Pictures. release D.E.B.S., starring Sara Foster.