 | Addam MorenoArt Director i.Design Team
A true artist, Addam Moreno has always had a passion for the stage, fashion, fine art and people, so when he found a career in hair 13 years ago, it became a way of bringing all his interests together. Calling Tucson, AZ, home, Moreno now has a private hair studio that also doubles as an art gallery, where he displays works including paintings, photography and wall-mounted sculptures by local artists.
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 | Darby ShieldsISO Artistic Creative Team
After a BA in Vocal Performance and a Master's in Conducting, Darby quit music to pursue a long-held dream of being a hairdresser! She began her career in California and shortly left the west coast for the Big Apple. Upon moving to New York City, she studied dry haircutting with John Sahag. In addition to being a Guest Artist with ISO, Darby is an active editorial stylist, with a busy schedule of fashion shows and shoots. In between, she cuts hair at Simadi Salon, in Manhattan, where she specializes in hair extensions, and ISO Color and Texture.
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 | Eric MayesISO Artistic Creative Team
For more than ten years, Eric Mayes has been translating the trends from the fashion industry into innovative, bold color techniques. Recognized and respected for the way he incorporates color into the cut and texture of the hair, his ability to share his artistic knowledge as a member of the ISO Artistic Creative Team has taught him as much about the industry as it has about himself.
A self-described "people person," Eric's unique talents with cutting and color are conveyed to his audiences with ease and confidence. The perfect example of a hairdresser who is constantly adapting and developing his technique, he believes that education is the only thing that can transform a good hairdresser into a great hairdresser. He shares information and ideas with his audience that can be interpreted in any number of ways. From behind the chair to session work, he offers them the opportunity to adapt and interpret the innovative techniques however they choose.
Helping people feel better about themselves is just one of the many rewarding aspects of Eric's profession. In addition to his responsibility to ISO, he showcases his creativity behind the chair and coordinates photo shoots at the salon for which he works. He loves to travel, combing the nation for inspiration and motivation.
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 | Dilek Onur-TaylorISO Artistic Creative Team
A talented hairdresser whose energy and devotion is clearly evident as she interacts with her audience, Dilek Onur-Taylor has been inspiring her peers for 14 years. Her creative and broad knowledge of texture, cutting and finishing work with a specialization in long hair makes her in demand at industry events.
Influenced by the many passionate hairdressers she has met throughout her career, Dilek is a perfectionist as she diligently works to create new cut and style techniques and convey them through education. Sharing her knowledge is the ideal way for her to channel her artistry, and she takes pride in her work as she uses her skills to motivate others.
Using music and fashion as guides, Dilek interprets the trends and translates them into her own art. Continuing education also plays an important role for her as it allows her the creativity and freedom to continually reinvent herself.
Aware that she has the power to not only change someone's physical appearance but also make people feel better about themselves is Dilek's ultimate reward as she continues down her career path.
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 | Steve NapierISO Artistic Creative Team
Steve Napier thrives on making a connection with his audience and is not afraid to have fun when he is on stage teaching the latest trends and techniques in color, styling and finishing.
Known for offering programs that are entertaining as well as educational, he motivates the audience by involving them in his presentations. Inviting members to the stage for closer looks or walking among them for greater impact is one of the successful ways Steve interacts with his peers.
Inspired by an audience who can interpret his designs with their own creative twist, Steve believes that hairdressers have the power to change a person's appearance as well as provide a boost of self-esteem.
A hairdresser for the past 11 years, Steve paints in his spare time. Influenced by the colors of nature and how they play off each other, he interprets the hues of his surroundings combining warm and cool tones into wearable colors as he provides his clients and his peers with innovative creations.
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 | Francie SoremISO Artistic Creative Team
Francie Sorem loves to communicate, and not just with words. For more than 30 years, she has spoken to others with her innovative cut, color and texture techniques. On stage as a member of the ISO Artistic Creative Team, she reaches out to her audience in hope of finding its core. Nothing motivates her more than when she interacts with her audience so they feel what she says and learn from it.
Confident and assured, Francie has earned the respect of her peers for her endurance in this ever-changing industry. She has worked with ISO in developing many of its educational materials.
Though she began her career at ISO when the company had only two waves, Francie chose to enhance her skills, eagerly absorbing and eventually contributing to the latest waving techniques. On stage she uses creative wrapping styles and easy-to-follow instruction in an effort to encourage more interest in waving and textural applications.
Change is the driving force behind Francie's motivation and the reason she will always do something different, newer or more exciting than the last time. It's her need to grow that won't allow her to do the same style twice as she brings new artistic expression to her craft through all that she sees.
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 | ELISE BORENISO Artist
Having lived in many different places throughout her childhood, Elise has had many different experiences and has developed a love for change. So much so that change became something Elise has embraced. While majoring in theater, she found her true love and passion in hair dressing and all the attributes of changing hairstyles.
Over the past 20 years, Elise has enjoyed creating changes in hairstyles; using different techniques and tools in all aspects of hair dressing. Elise continues to be excited about our industry because it is ever changing. With the knowledge of ongoing education and the use of ISO products, she has the capability to create any vision. From the accent of color to the structure and support of the cut and wave, anything can be accomplished once the vision has appeared.
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 | Christopher FiffeISO Artist
ISO Guest Artist Christopher Fiffe has been in business for over 16 years and with the ISO team for six years. Based in Fairborn, Ohio, at the Chelsea Manor Salon, Fiffe focuses on coloring, cutting and finishing techniques. As a former salon owner, he participated in an intern program where he helped young cosmetology students further their careers. "I enjoy sharing the knowledge I have learned over the years of being a stylist," he says. "My favorite ISO product is i.color, which has allowed me to become the color artist I am today by giving me unlimited color options that let me cover all avenues of a client base."
Christopher's ability to motivate others within the craft and provide a teaching platform that ignites imagination has made him a key figure in the ISO education program.
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 | Robert JosefISO Artist
Robert Josef has been in the professional hair care industry for over 20 years, influenced by art, music, travel, fashion and everyday clients. His positive energy and dedication to education inspire his talents in cutting, color and texturizing. He has been involved with the ISO Design and Artistic Team for many years along with owning a salon in Dallas, TX, sharing his knowledge and artistry as he motivates others.
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 | COURTNEY KUNAUISO Artist
Courtney, a successful salon owner of Salon Indigo in Lafayette, LA, featuring a team of 15 stylists, brings over 9 years industry experience and a contagious passion for color to her presentations. Although her forte is coloring and cutting for a huge salon clientele, her educational expertise is an asset to the ISO team.
Courtney's objective is to educate others while presenting work with a fresh and creative approach. Her extensive expertise of the technical, combined with her impressive creativity, makes her presentations motivating and exciting. She loves encouraging, educating and motivating others to achieve their goals.
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 | AUNDREA LECHERISO Artist
Aundrea's ability to communicate and connect with her audience is matched equally with her natural talent for hair. As an ISO Design Team Artist, Aundrea utilizes music and fashion to give her an edge on a youthful and diverse approach to the world of hair. It is her goal to motivate stylists with her warm presence, giving her the opportunity to share information that has changed her life behind the chair as someone was kind enough to share with her.
"Inspiration is finding the latest and greatest thing and making it your own. When I get to play even a small role in that process for someone, that's where the true satisfaction and inspiration of what I do comes into play."
From time-saving techniques to stunning color and beautiful finishes, audiences all agree that her down-to-earth personality and incredible technical knowledge make her a pleasure to watch. New challenges to breed growth will always be sought after as a constant for this over-achiever imaginative hair stylist.
"The best is always yet to come!"
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 | Virt MarceloISO Artistic Creative Team
Inspired by many notable artists in the industry, Virt Marcelo has been creating images and visions with hair for 15 years. An expert in cut and color, he interprets the colors, shape and movement all around him and uses them as inspiration when expressing his artistic talent.
Virt contributes many qualities to the ISO Artistic Creative Team, including wit, motivation and imagination. He enjoys being on stage and embraces the excitement of communicating a message to an audience. Witnessing the expressions on their faces and anticipating the body language of a group that is responding to his message is the ultimate satisfaction. He's hopeful his information will be well received in his attempt to connect with the audience at every show.
Continually influenced by his fellow artists at ISO, the stylists he works with at his salon as well as his clients, Virt draws upon that constant interaction to inspire his imagination. Continuing education also plays an important role in his style and technique because it keeps him informed about what is fashionable so he can confidently convey that to his clients, many of who turn to him for direction with regards to their personal style.
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 | CAROL RATHBUNISO Artist
With over 20 years in the hair industry, Carol Rathbun's experience and keen eye give her an advantage in the field. She is always in pursuit of advanced education, developing her ability to make people look their best and to further her career. She owns a small boutique salon in Oregon that specializes in hair extensions and hair loss replacement options where she attracts clients to the Pacific Northwest from as far as New York and Copenhagen, Denmark! When asked why she chose ISO, Carol said, "ISO has been the industry leader in texture since 1992, but doesn't stop there, ISO offers an amazing color line as well. And the I-System takes the stylist and client through consultation, cut, color, texture and finishing, including all of the tools and products to support the entire process!"
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